Community Care Gaming Research Hub Our Products Contact

Our approach to Impactful Products

Community Care Gaming will work collaboratively to develop, deliver, evaluate and share learnings from our emerging products. This will enable us to maintain absolute focus in our start-up phase, understand and learn from our impact.

Creative Economy Digital Badge

In today's digital landscape, influencers are not merely entertaining or promoting a product; they are active participants in framing the attitudes, thinking and behaviours within the culture they manage as gatekeepers.

These particular influencers hold power and privilege; and in the case of gambling, they are essential in either perpetuating the potential harms of gambling or reducing them. Influencers of such status might consider the benefits to their audience of co-creating inclusive, constructive, harm-minimising actions through an initial, voluntary Code of Conduct and Digital Badge to demonstrate their commitment. This will pave the way for (i) regulated and legalized gambling only to be offered to their audience and (ii) do this in a safe and responsible manner.

Reimagining the future of betting sponsorship

We’re looking to transfer safely current betting sponsorship on football shirts and stadiums to esports teams and arenas over the next five years through accredited programmes with consumer protection and the acceleration of community, grass roots esports at its heart.