GREO announces funding for Community Care Gaming

GREO announces funding for Community Care Gaming’ Safer Gambling Programme: Preventing Gambling Harm with Vulnerable Customers: An Ageing Population’.    

Community Care Gaming is humbled to announce the launch of its new project with its partners at GREO, the Network to Reduce Gambling Harms. Its aim is to reduce gambling harm and problem gambling and we will deliver an 18-month programme aimed at the over 50 demographic in London and the South-East, with a focus on safer gambling and player protection. Our focus will be on education, information and prevention of gambling harm, through work with trained professionals who will then deliver our bespoke programme to members of the local community. The Community Care Gaming team has a wealth of expertise and experience of delivering such training programmes, having previously created and delivered a national and international harm-minimisation youth gambling programme. Our commitment to protecting players is as great as ever, especially among all vulnerable groups. Players in the over 50 age bracket may exhibit signs of gambling harm, and there are several factors which may affect the way they play, whether with physical gambling, such as lotteries, scratch cards, betting shops, bingo halls or casinos or with online gambling using mobile phones and laptops to access betting games and virtual casinos.    

Community Care Gaming specialises in working with the over 50 age group and our organisational is centred on such conditions as dementia, stroke rehabilitation, mental health and well-being. All these resonate in a gambling context with regard to player protection. Similarly financial concerns include debt, pensions, savings and fraud, amongst others, which may be drivers of harmful play.    

Our programme will offer a balanced and nuanced approach to safer gambling, looking at the motivation for gambling, probability and luck, the gambling industry, markers of harm and roads to recovery, all of which will be presented and discussed at our train-the-trainer workshops which will be held in Central London in 2026 and beyond. Each trainer will be empowered to deliver our programme with end users in voluntary organisations, community groups, lunch clubs and care homes, with a focus on changing thinking, attitudes and behaviours through the 18-month delivery of the programme.    
We are genuinely excited to be funded for this project and look forward to reaching at least 2000 end users by its conclusion. This will give us a statistically relevant beneficiary count from which to conduct a meaningful evaluation. The project will be led by Adrian Sladdin and Lee Willows, along with support from GREO and our evaluation partners.     

For more information about how you and your team get involved, email us at adrian@communitycaregaming.org